David Blumenstein is a senior service designer in Melbourne, Australia. He's also an award winning cartoonist and graphic reporter for outlets like Daily Review, The Guardian, and The Nib. In 2012, he co-founded Squishface Studio, Australia’s first open comics studio. He's currently deputy president of the Australian Cartoonists Association. Find his work at nakedfella.com.
This essay–the third in an ongoing series–addresses the need for our larger industry to build products people want to use.